Simple Wealth

Six Proven Principles for Financial Freedom

David Ash

Simple Wealth is an easy-to-follow road map—a new financial worldview that promises freedom from the bondage of debt and a well-ordered, prosperous financial future.

In Simple Wealth, first-generation wealth creator, successful entrepreneur, and investor David Ash shares the timeless truths and contemporary wisdom that he built his family’s future on. Join him as he candidly shares his ups and downs—from bankruptcy at age twenty-eight—to financial freedom today. You will discover:

  • The Six Proven Principles that govern the creation of wealth, and how to apply them.
  • That true financial intelligence is more about persistence, determination, self-awareness, and self-control than it is about academic achievement or a high IQ.
  • How to identify and fix your limiting thought patterns and beliefs about money.
  • Powerful, proven investment strategies for know-nothing investors.
  • How to embrace the entrepreneurial dream—without risking it all.

Easy to read and to the point, Simple Wealth is based on real stories and action points that will impact your life quickly and significantly—forever. No matter who you are, where you are from, or how challenging your current circumstances may be, you can live a life filled with options and opportunities—instead of regrets and debts.


“If you have had money, want to have money, have lost money, or have made lots of money, this book is for you. It is easy to read and full of simple, down-home financial wisdom. Simple Wealth translates decades of David Ash’s wins and losses into humble, deep wisdom on how to handle money—and keep it from handling you.”

“I have known David Ash for ten years. I have seen him as an investor and a steward of wealth; he doesn’t just talk about these principles, he applies them himself—with consistency and discipline. Simple Wealth is a checklist of sound investing principles, forged by experiences from the backstreets of Montreal to the streets of some of the world’s financial centers.”

“In Simple Wealth, David Ash provides a clear, concise, and practical guide for the journey to financial independence—and the wealth of opportunities this can bring to virtually anyone. David has generously shared experiences from his own life that serve as examples of how financial success can be achieved by following some simple but critically important truths. He appropriately warns us not to be fooled by the simplicity of timeless truths, as ‘truth is always simple.’ Simple Wealth is a perfect embodiment of this principle.”

“David Ash has a great way of taking complex ideas and distilling them into easy-to-understand concepts that are practical and thought-provoking. Simple Wealth is a tool that anyone can use to build a better life.”


“‘Keep it simple’ is the message you will take away from Simple Wealth. An easy-to-follow roadmap to financial freedom—and a must-read for my adult sons. David Ash is a visionary with a heart for people.”

“Why aren’t more books written like this? Easy to read and to the point. Simple Wealth is based on real stories and experiences that will impact your life quickly and significantly. Just wow… an easy, thoughtful gift to give to people I care about!”


David Ash is a career entrepreneur and full-time investor. He is a founding member of TIGER 21’s Vancouver, BC, chapter, a global, peer-to-peer learning network of high net worth individuals, managing $75 billion in personal assets. He is a past recipient of the Kaufmann Foundation’s Community Service Award for his work at the Vivian, a transitional housing program for Vancouver’s hardest of hard to house women, named after his mother. David is also the author of Goodness Is Contagious: From Profit to Purpose, his life story.

ISBN 978-1-77458-010-3
$19.95 CAD $14.95 USD
Published January 12, 2021
5 × 8 160 Pages
Paperback, ebook, audiobook